By limiting our research notes to a standard two page format, this makes them easily readable thus providing a simple snapshot of the company.

“If you can’t explain it simply, you don’t understand it well enough”  Albert Einstein

Our research notes are sent out to an extensive database of stockbrokers, fund managers and various other parties such as members of the press and publications such as Company Refs. As over 90% of the recipients on our database receive their notes electronically, the information we supply is as current and up to date as possible. Client companies receive hard copies of the note as well as an electronic version which they can post on their website.

Although the service can be used by any quoted company, it is especially relevant to smaller companies which often find it hard to attract investors. Many of these may only have research coverage from their own in-house broker and the distribution list of any research may be limited to the institutional market. Most brokers are reluctant to freely distribute their research, meaning that it is often hard for private client stockbrokers to obtain this. As a result, many smaller companies are simply ignored by large swathes of the investment community.

The research notes which we prepare are deliberately brief as most recipients have neither the time or inclination to read through pages and pages of detail.  Clearly, any reader who wants more information can then contact the company directly if necessary.

How We Do It

The preparation of our research notes is normally undertaken by one of the team of analysts, although sometimes more than one will work on a note together. Most of the information in our notes is disseminated from RNS announcements and from publicly-available material such as company presentations. We are often also provided with other broker’s research giving us some guidance on forecasts so we do not step too far out of line with the general market view. Once the note is prepared, a draft is sent to the company for approval before publication.

We believe that a key feature of the service is its simplicity. It is not necessary for us to meet our clients given the scope of the notes which we prepare and therefore management do not have to spend time with us explaining the business.

Database

The unique element of the service is our database of recipients which is constantly evolving as new names are added on a regular basis. Although the database primarily comprises private client stockbrokers, we also send out our research to fund managers (mainly in the UK smaller company sector) and other recipients including members of the press, journals such as The Investor’s Chronicle and Shares magazine, publications such as Company Refs and various online platforms.

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